Digging into a new market
Sany Group on display in southern Ontario this September
By Andrew Snook
This past Setpember, the Sany Group had its line of excavators on display in London and Wellandport, Ont., as the company began an aggressive push into the Canadian market.
Although the company only entered the Canadian construction marketplace a couple of years ago, the Sany Group is one of the top 10 construction equipment manufacturers in the world – headquartered in China, they’re a major player in the Asian construction marketplace.
The company regularly appears in the Association for Equipment Manufacturers’ (AEM) Top 10 construction equipment manufacturers reports alongside top players more commonly seen in North America; such as John Deere, Volvo Construction Equipment, Terex, Caterpillar, Liebherr, Komatsu, Doosan
Infracore and Hitachi Construction Equipment.
Representatives for the Sany Group attended events at KOR Rentals in Wellandport, and at Bre-Ex Construction Inc. in London; along with regional Sany Group dealer Canadian Port & Heavy Equipment Sales Inc., which is headquartered in Mississauga, Ont.
At KOR Rentals, Sany and Canadian Port & Heavy Equipment Sales were celebrating the sale of 11 excavators to the two-year-old rental company.
The owner of KOR Rentals, Anthony Aantjes, is no stranger to excavation equipment.
In addition to operating earthmoving equipment since he was 14 years old, working on his parent’s farm, Aantjes has also owned and operated Anthony’s Excavating Central Inc. for 16 years.
The company employs 20 full-time staff and offers a wide variety of excavation services from road cuts to site servicing for subdivisions, shoreline protection, road construction, fine grading and much more.
Aantjes came across Sany Group construction equipment for the first time while searching for used equipment to buy at an online auction based in the U.S. He started with one Sany excavator, and was so happy with its production, that he decided to add 10 more to his fleet of rental equipment.
“I was sold by the good quality and awesome finance rates and wanted to be a part of it,” Aantjes said during the event at KOR Rentals,which attracted many interested and curoius contractors. “I honestly see Sany being the next Deere or Hitachi.”
Suman Mukherjee, regional sales manager for Canada for Sany America, said his company’s excavators are ideal for the equipment rental market due to their relatively low purchase costs and financing options, as well as the company’s five-year, 5,000-hour warranties.
“It’s a very high value proposition for rental companies,” he said.
At Bre-Ex Construction, Sany and Canadian Port & Heavy Equipment Sales celebrated the sale of the Sany Group’s first 50-ton (SY500H) excavator in Canada.
Like KOR Rentals, Bre-Ex, a third-generation family-owned company operating in southern Ontario for 55 years, purchased and tested out another smaller Sany Group excavator (a 5-ton unit) before investing in the larger purchase.
“We had a lot of success with it,” said Bre-Ex president Cory Brekelmans, referring to the company’s 5-ton Sany excavator. “It was the quality that won me over.”
Already a fixture in the top 10 construction equipment manufacturers in the world, Mukherjee said he would like to see his company grow exponentially in the Canadian market.
“We want to be a top-four player in the market in the next five years,” he said.