Rock to Road

News Aggregates Appointments Business Heavy Equipment
Haver & Boecker Niagara adds new marketing director, coordinator

February 23, 2024  By Rock to Road Staff

Julie Andras, left, has joined Haver & Bocker Niagara as director of marketing, while Julie Alguire, left, has been appointed marketing coordinator. (Photo credit: Haver & Boecker Niagara)

ST. CATHARINES, Ont. – Haver & Boecker Niagara has appointed Julie Andras to the role of director of marketing and Julie Alguire as marketing coordinator.

As director of marketing, Andras will develop and deliver Haver & Boecker Niagara’s marketing initiatives on a global scale. Andras has over 30 years of experience in marketing, with 11 of them spent developing marketing solutions for the mineral processing industry; having previously led global marketing strategies for a global international equipment manufacturer.

“Haver & Boecker Niagara has a longstanding reputation for delivering high-quality, innovative solutions to customers. I am thrilled to work with a team of talented professionals to build on this legacy,” said Andras. “There are so many opportunities to partner with our customers and contribute to their success. This is going to be an amazing journey.”

As marketing coordinator, Alguire will also work with Haver & Boecker Niagara’s global marketing network to build brand recognition and foster growth. Alguire brings nearly 30 years of marketing experience in Canada’s publishing industry to the role, along with a science and environmental studies background.


“I’m eager to work with the team to advance the success of Haver & Boecker Niagara while finding new ways to serve our customers,” said Alguire. “My primary objective is to assist in the long-term development of marketing strategies that will allow them to make the best decisions for their operations.”

Print this page


Stories continue below