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Manitou North America names new regional VP and CEO

December 17, 2017  By Manitou Group

Mark Hanson Photo: Manitou Group

December 17, 2017 – Manitou Group has announced the appointment of Mark Hanson as regional vice-president and CEO of Manitou North America. 

“We are excited to welcome Mark at a time when Manitou Group is bringing many new innovative products to global markets,” said Laurent Bonnaure, executive vice-president of global sales and marketing for Manitou Group. “Mark has a great team in place, and his strong leadership and industry expertise will help Manitou, Gehl and Mustang become market leaders in North America.” 

Hanson’s appointment as regional vice-president and CEO builds on his more than 28 years of industry experience, including 11 years with Hertz Equipment Rentals Corporation and 11 years with Genie Industries, both in executive sales and marketing roles. Most recently, Hanson served as vice-president of sales for eight years at Generac Mobile Products where he led the North American sales and national account teams.

“I could not be more excited to be joining Manitou Group’s global leadership team leading Manitou North America,” said Hanson. “The opportunity to expand our product and service offering in the North American market is substantial. We will be strongly focused on delivering an exceptional customer experience and product support to all of our Manitou, Gehl and Mustang brand customers.”


Hanson holds a Bachelor of Science degree in business administration and marketing from California State University, Chico, as well as a Master of Business Administration and Sustainable Business from Presidio Graduate School.

Manitou North America, located in West Bend, Wis., is a subsidiary of Manitou Group, a global market leader in rough-terrain handling for construction, agriculture and industry through the Manitou, Gehl and Mustang brands. For more information on Manitou Group, visit

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