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Technology on Tour

Topcon kicks off its Technology Roadshow in Livermore, California

April 21, 2014  By  Andrew Macklin

Topcon has begun its 23-city, six-month tour of North America with the kick-off of its 2014 Technology Roadshow.

Topcon has begun its 23-city, six-month tour of North America with the kick-off of its 2014 Technology Roadshow.

23-city Technolog  
The 23-city Technology Roadshow features live demonstrations of Topcon’s newest innovations.


With the event getting underway in Livermore, Calif., in the shadow of its corporate headquarters east of San Francisco, Topcon has begun of the most ambitious product marketing tours seen in the construction equipment industry.


The three-day event, which began with a day that gave their own employees a first glance at the practical applications of the technology they produce, is the most comprehensive showcase of Topcon’s entire jobsite solutions portfolio.

The Roadshow offers several different stations with active demonstrations and educational opportunities. A theatre presentation in the company’s customized Roadshow tractor-trailer gives an overall picture of the technology solutions offered by Topcon. From there, five additional stations provide hands-on opportunities to experience each solution, with live demonstrations in each product area.

For contractors who are unfamiliar with what Topcon solutions are and how they work, the inside of the Roadshow truck includes displays of the full suite of equipment solutions. Software solutions including Tierra, SiteLink, Magnet, and Oculus demonstrations are also part of the trailer experience. Oculus, which was recently purchased by Facebook for $2 billion, is a virtual reality jobsite experience, allowing a contractor to view a jobsite while offsite thanks to the laser scanning technology used in the Topcon equipment suites.

For operators, the live demonstration areas give a full hands-on opportunity to experience the technology in action, whether it’s in construction, agriculture, mapping or surveying applications. In the construction and agriculture areas, operators have the chance to experience Topcon technologies with the 3D-MC2 machine control system, on graders, dozers, and excavators. In the surveying area, GNSS and robotic solutions are on display, featuring Topcon’s Hybrid Positioning. Topcon also had their mobile mapping solution, the IP-S2, available for live demonstrations. The IP-S2 reads 150,000 points per second to provide a detailed map on the entire jobsite.

The presentation from Topcon provides the most comprehensive learning opportunity for contractors and operators looking to understand how jobsite and software solutions are changing the aggregate and roadbuilding industry.

There are five opportunities for Canadians to see the Topcon Technology Roadshow on home soil:

  • May 14-15 in Regina, Sask.
  • May 21-22 in Red Deer, Alta.
  • June 11-12 in Grande Prairie, Alta.
  • July 30-31 in Toronto, Ont.
  • August 13-14 in Quebec City, Que.

Brandt Tractor will host the dates in Alberta and Saskatchewan. For more information, or to register, visit: .

Geoshack will host the Roadshow in both Toronto and Quebec City. For more information, or to register, visit:

Check out for our video mashup from the Topcon Technology Roadshow kickoff in Livermore

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