Rock to Road

News
New spam law a deal breaker


May 23, 2014
By Rock to Road

Come this July, your ability to use email as a marketing or
fundraising tool will be significantly restricted. Canada’s Anti-Spam
Legislation (CASL) comes into effect July 1, 2014, and with it some of the
world’s strictest anti-spam rules.

Come this July, your ability to use email as a marketing or
fundraising tool will be significantly restricted. Canada’s Anti-Spam
Legislation (CASL) comes into effect July 1, 2014, and with it some of the
world’s strictest anti-spam rules.

 

For a better idea of how these new rules
will affect your email marketing campaigns to both consumers and other
businesses, download the Anti-Spam Toolkit or a checklist for CASL-compliant
email marketing here.

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