Rock to Road

Features Heavy Equipment
Liebherr’s Customer Day draws people from around the world


May 18, 2022
By Don Horne


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Liebherr USA, Co. hosted visitors from across the globe at their first Customer Day recently, highlighting and demonstrating a diverse range of products across all 10 segments including earthmoving, material handling technology, deep foundation machines, tower cranes, mining, mobile and crawler cranes, maritime cranes, concrete technology, components as well as refrigerators and freezers.

Liebherr USA, Co. unveiled various new products to the US market including the TA230 articulated dump truck, LTM 1110-5.2 all-terrain crane, LTM 1300-6.3 all-terrain crane, LR 1700 crawler crane, LR 1400 SX crawler crane, LR 1250.1 unplugged crawler crane, LRB 23 piling & drilling rig, 36 XXT truck mounted concrete pump, 80-LP line pump, and PR 776 dozer.

“The investment in our new Liebherr USA headquarters and facilities represents our strong commitment to the U.S. market. The new state of the art repair and training facilities as well as the new central warehouse are, in terms of size and technical standards, advanced and comply with current and future requirements of our customers, covering all ten product segments. This in combination with our highly qualified and motivated workforce perfectly serves and supports our customers in the USA,” said Managing Director Kai Friedrich.

Having formally moved in to the expanded campus in April 2020, Customer Day provided the opportunity to reveal the $60 million enhancement to the facilities: They are comprised of a 60,000 sq.ft. administrative building, an 82,000 sq.ft. workshop and training facility, a 92,000 sq.ft. parts distribution warehouse including retail operations, a one-story 7,500 sq.ft. wash bay building, and a guard house.

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The new campus will help Liebherr serve customers across various product segments. It significantly increases production operations for concrete pumps and repair capacity for mobile and crawler cranes, as well as for construction equipment. The new shop is also equipped to handle the growing numbers of Liebherr earthmoving equipment.

Event for customers, partners and families

The event launch allowed Liebherr customers to join in facility tours and experience product presentations, including a live application show of various new machines. Over thirty exhibits throughout the facility grounds were on display, and product experts were on hand to explain special features of the new machines and give insights on using established machines.

As the first of three events taking course over the weekend, the Customer Day preceded Liebherr’s Recruiter and Counselor Open House on the 13th and Family Day on the 14th.

“After two years of anticipation, we are honored to present our newly expanded facilities and products on such a momentous day,” noted Managing Director, Dr. Tim Gerhardt. “This opportunity allows us to showcase Liebherr’s growth and dedication to our US partners and customers.”