Rock to Road

Mike Geoffroy joins Nortrax

January 12, 2017  By Nortrax Equipment Company

January 11, 2017 — Nortrax Equipment Company, the John Deere Construction and Forestry dealer in Ontario, has hired Mike Geoffroy as general manager of its Timmins and Hearst, Ont. branches. 

Geoffroy will manage the total operations of both stores as successor to Des Bisson, who retired following a successful 37-year career. Geoffroy’s industry experience includes leading a truck dealership in the Timmins area since 2007 with responsibilities in all functional areas of operations. He also spent many years working as a sales representative for a Timmins machinery company. He has a passion for the industry and knowledge of the local market making him a valued addition to the Nortrax team.

Nortrax, Inc., a John Deere company operates John Deere construction and forestry dealerships throughout the United States and Canada. We are committed to serving those linked to the land based on our core values of integrity, quality, commitment and innovation, values that have sustained John Deere for over 179 years.  Based in Tampa, FL, the company supports the construction, forestry, commercial worksite and mining markets in Eastern Canada, as well as the Midwest, Northeast, and Southeast Regions of the United States. Nortrax specializes in the sales, service and support of John Deere construction and forestry machines through the new, used and rental channels.  Additional information about Nortrax, Inc., its products, services and career opportunities can be found online at


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