Zoomlion Heavy Industry Science & Technology Co., Ltd. cashed in with their appearance at CONEXPO-CON/AGG 2023, obtaining on-site signings and intentional orders worth at least $87.3 million as of the third day of the exhibition.
By the third day of the exhibition, Zoomlion signed contracts for a wide range of products, with customers coming from the United States, but also from Canada, Colombia, Brazil, Mexico, Costa Rica, Argentina and other countries, with the total amount of the agreements reaching $87.28 million.
Compared to the last appearance at the CONEXPO-CON/AGG, Zoomlion’s exhibits increased by nearly 60 per cent, featuring seven categories on display that included hoisting machinery, construction hoisting machinery, concrete machinery, mobile elevating work platforms, earth-moving machinery, industrial vehicles, and m-tec dry-mix mortar equipment.
“North America is an important part of the company’s globalization layout. Zoomlion is looking to cultivate the market with our localization strategy, including developing or improving products according to local working conditions, as well as setting up localized sales, service, and parts centre systems. We will continue to create more value for customers around the world with more outstanding products and more complete services to achieve win-win cooperation,” said Liu Zenglai, General Manager Assistant of Zoomlion Overseas Company.
Zoomlion has now been in the North American market for 16 years, having entered the market in 2007.
Sales of concrete machinery, engineering hoisting machinery, and construction hoisting machinery made significant breakthroughs for the company, including the signing of a sales contract of 800-ton-level engineering hoisting machinery at the exhibition, creating a record of the largest amount of tonnage products exported from China to the South American market.
The company brought six G series excavators and one skid steer loader to the show, covering a full range of micro, small, medium, and large tonnage excavators.
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