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Winnipeg paving contractor goes pink


November 24, 2014
By Rock to Road

wintecNovember 24, 2014, Winnipeg, Man. – Wintec Building Services
recently purchased a pink CASE Construction Equipment 621F wheel loader. The
loader, the first of its kind to be produced by CASE’s Fargo, N.D., plant, will
primarily be used to help with the snow removal of the city’s roads.

wintecNovember 24, 2014, Winnipeg, Man. – Wintec Building Services
recently purchased a pink CASE Construction Equipment 621F wheel loader. The
loader, the first of its kind to be produced by CASE’s Fargo, N.D., plant, will
primarily be used to help with the snow removal of the city’s roads.

 

Ten per cent of the profits generated from the
custom-ordered loader will be contributed to the Canadian Breast Cancer
Foundation – Prairies/NWT region. The website where people can make a donation,
www.wintec.ca , will also be displayed on the machine.

 

The idea for the loader started when Doug Huselak, general
manager of Wintec, lost his aunt to breast cancer. He decided to approach the
Foundation about participating in a larger-than-usual donation.

 

“Wintec is committed to giving back to our community, while
at the same time raising awareness for breast cancer. By donating 10 percent of
the proceeds generated by our pink loader, we are hopeful we can make a
difference in fighting this disease that affects so many,” Huselak says. “The
‘big pink’ loader is a recognizable figure and should heighten the awareness of
the cause.” 

 

Huselak and the Canadian Breast Cancer Foundation worked
together to come up with the idea for the bright pink loader.

 

“Wintec approached us with this great idea back in August.
It was tough to think about the upcoming winter and all the snow, but this pink
loader will definitely brighten up our winter,” said Monique Levesque-Pharoah,
senior development officer of funds development, Canadian Breast Cancer
Foundation, Prairies/NWT region.

 

In order to move forward with their plan, Wintec worked with
their local dealer, Hitrac. Paul Scharf, president of Hitrac, thought it was a
great idea and helped get the process moving with the manufacturer.

 

“It really brings the cause to the construction industry,”
says Scharf. “I’m glad to see the exposure coming. It’s pink. You’re not going
to miss this on a city street.”

 

Along with the bright pink paint job, the loader is also
covered in decals from the Canadian Breast Cancer Foundation.

 

The partnership between the foundation and Wintec also
brings awareness to breast cancer in men. In fact, according to the American
Cancer Society, 2,360 new cases of intensive breast cancer will be diagnosed in
men in 2014.  As Levesque-Pharoah says,
“We all have to be breast aware.”

 

She continues, “As long as this machine is clearing the
Winnipeg streets, it will be helping create a future without breast cancer… one
snowflake at a time.”