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Volvo CE inaugurates new Customer Center


June 25, 2014
By Volvo CE

June 23, 2015, Shippensburg, Pa. – Volvo Construction
Equipment (Volvo CE) inaugurated its world class North American Customer Center
with a ribbon cutting ceremony. The inauguration marks the realization of Volvo
CE’s $100 million investment in its Shippensburg, Pennsylvania facilities,
which was announced in 2011.

June 23, 2015, Shippensburg, Pa. – Volvo Construction
Equipment (Volvo CE) inaugurated its world class North American Customer Center
with a ribbon cutting ceremony. The inauguration marks the realization of Volvo
CE’s $100 million investment in its Shippensburg, Pennsylvania facilities,
which was announced in 2011.

 

The investment confirms the company’s long-term commitment
to the North American market. The opening of the Customer Center represents the
consolidation of Volvo CE’s operations on one site, which included moving the
Americas Sales Headquarters from North Carolina to Pennsylvania and localizing
machine production in Shippensburg. Volvo’s continued investments reinforce its
belief that the economic climate for the construction industry in the region is
improving.

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“The investments we have made show that Volvo CE is better
positioned than ever before to support our dealers and offer our customers a
unique experience,” said Volvo CE Americas President Göran Lindgren. “The
Customer Center is designed to give our customers and dealers hands-on
experience with our machines and provide the help they need to put them to good
use through training, information and support.”

 

Customer Center

The 40-acre Volvo CE Customer Center is a state-of-the-art
facility designed to combine sales and operator training with customer and
company dealer visits, as well as large-scale events such as the
industry-acclaimed Volvo Days. It includes a 20,000 ft² (1,858 m²) Customer
Event Facility for the company’s dealers and customers. A new equipment
demonstration area replicates actual job sites, helping to accurately
demonstrate real world equipment performance. The Customer Center will also
house a new brand shop and Heritage Hall, highlighting Volvo’s history. It will
also house the Road Institute for customer training in the near future.

 

Lindgren estimates that more than 6,000 customers, operators
and dealer personnel are expected to visit the new complex for training as well
as sales and marketing activities annually. An important feature is a
demonstration area where customers get firsthand experience of the features,
benefits and advantages of Volvo construction equipment. Customers can get
hands-on understanding of more than 70 different models to truly experience the
machines’ capabilities. Segment areas will be designed to not only highlight
the company’s most popular GPPE, Utility and Road Machinery products, but also
specialty machines like Volvo CE’s innovative pipelayers and high-reach
demolition excavators. The segment areas will also include:

 

·         Gravel and
dirt mounds for excavation

 

·         A
challenging 1.5-mile test track with steep grades

 

·         A
purpose-built ground structure to demonstrate our industry leading articulated
haulers

 

·         A replica
quarry application for our powerful L350 wheel loader

 

The Shippensburg facility makes more than 50 models of
construction equipment, including wheel loaders, soil and asphalt compactors,
motor graders, pavers, screeds and milling machines. Operations include
welding, large machining, paint and assembly. About 1,000 people are employed
at the facility.