Rock to Road

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Terex Finlay hosts dealer innovation forum in Las Vegas

November 26, 2019  By Jay Koblun

Terex Finlay ‘tech-ed’ out a conference room and the Durango Pit quarry at their Dealer Innovation Forum in Las Vegas.

The Tech-Connect forum took place Nov. 13 and 14 in Las Vegas and was an opportunity for Terex Finlay dealers and some of their customers to see the company’s latest tech first hand and visit onsite equipment demonstrations. The demonstrations were held at Vegas’ Durango Pit, and was made available thanks to Las Vegas Paving.

“It turned out better than we thought it would,” said Brian Pauley, marketing manager for Terex Finlay. “Great turnout. And watching all the dealers really get involved and excited about the new technology was great to see.”

The walls of the hotel conference room were lined up and down with Terex Finlay’s latest tech – sporting a heavy focus on Virtual Reality (VR) and Augmented Reality (AR). Where guests could put on a helmet, grab a control stick and get an incredibly up-close look at the company’s rock crushers and screeners through VR, even removing casings and walking inside the machine. There was an engineer-designed scene on a TV screen that showed onlookers exactly what the person wearing the helmet was seeing in real-time. Onlookers saw every move they made as they got up close and personal with the machine.


“We want our dealers to know what they’re selling. Sometimes getting an in-person look at a machine can be a difficult – with this new VR technology, and how accurate it represents our machines, it’s the next best thing we can offer our dealers and their customers,” said Pauley after the forum.

Another new product showcased was Terex Finlay’s latest AR tech. AR is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. Terex Finlay used iPads to showcase their AR.

“All of this technology is new to our company and either just launched or is soon going to be made available for our dealers and customers,” said one of the Terex Finlay engineers who was manning the AR table.

Aside from the VR and AR tables there was also several other new tools Terex Finlay is working on, like the new Terex Finlay Training Academy online portal. Terex Finlay offers operator and service training opportunities and tools. Their courses are designed to deliver concise, comprehensive training to support time and the bottom line – taught by knowledgeable and fully qualified training staff who will equip you with the correct knowledge, skills, methods and best practice in the industry.

Attendees also were invited to sit in on sessions hosted by terex Finlay engineers and managers on topics that included managing inventory, digital marketing, and product development and updates on the company’s helpdesk and support services. The forum was hosted by Terex Finlay in conjunction with Kimball Equipment Company.

Check out the 13 Terex Finlay machines dealers and customers were able to see in action during live demonstrations at Durango Pit in Las Vegas.


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