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Ritchie Bros. debuts equipment listing service for private sellers

October 19, 2021  By Rock to Road Staff

Toronto Auction Ritchie Bros. inspectionPhoto: Ritchie Bros.

Ritchie Bros. has introduced, a self-serve equipment selling site.

“We are very excited to introduce a new equipment listing service to the market, with secure transaction management and other additional services designed to make selling even easier for private sellers and equipment dealers,” says Ann Fandozzi, chief executive officer for Ritchie Bros.

“We know sellers don’t want a one-size fits all disposition plan for their assets, so we need to provide them a solution for every situation. Ritchie List gives sellers the power to self-list items, set their own prices and review leads.” offers services to make private selling safer, including a secure transaction management service, complete with invoicing.


Customers can also access an inventory management system, data analytics and pricing valuation tools such as Market Trends and Ritchie Bros. Asset Valuator, financing, inspection services, warranties, insurance, and transportation.

“Customers can upload their fleet into a cloud-based, mobile-friendly inventory management system from a spreadsheet, API or as individual assets, and list, sell and request services with the click of a button, all while leveraging Ritchie Bros.’ global buyer network to reach more qualified leads,” says Matt Ackley, chief marketing officer for Ritchie Bros.

Ritchie Bros. now offers online site auctions through Ritchie Bros. Auctioneers, weekly featured online events via IronPlanet, a reserved marketplace with Make Offer and Buy Now options on Marketplace-E, and the Ritchie List self-serve listing service.

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