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Record turnout for Atlantic Heavy Equipment Show

April 11, 2018  By Master Promotions

Photo: Tamar Atik, CFI Magazine

April 11, 2018 – Atlantic Canada’s most comprehensive heavy equipment show took place this past Thursday and Friday, April 5th and 6th in Moncton. The 32nd edition of the Atlantic Heavy Equipment Show sprawled over 200,000 square feet of the Moncton Coliseum Complex showcasing heavy iron, and the supporting products and services that keep forestry & road building industries running day in and day out.

The show is marking a massive success for 2018 with the largest turnout in its 32-year history. Over the course of two busy days, the event welcomed a record-breaking 14,800 attendees.

“Exhibitors experienced tons of great interaction on the floor, with thousands of qualified buyers enjoying the region’s largest show of this kind,” said Mark Cusack, National Show Manager.

“The success of this show is a positive indicator on the state of Atlantic Canada’s heavy equipment industries right now. We are happy to play a part in helping these sectors thrive,” added Cusack.


Visitors walking the show floor had the opportunity to connect with massive displays of cutting-edge equipment. Notable features included the “Recruiting Here” program, which connects job seekers with exhibitors looking to grow their ranks and hire new employees, along with a wide variety of in-booth giveaways, show-only specials and promotions.

Held for the second edition in a row, many visitors took advantage of participating in the pre-registration Passport Prize showcase. Show visitors who pre-registered by a specific deadline received a ballot for a chance to win a prize showcase worth thousands of dollars, sponsored by Selco Equipment, Liebherr, Maritime Case Ltd., Nova Truck Centres, and United Rentals.

Congratulations to the winner of the pre-registration prize showcase, Thomas Robichaud from Rothesay, New Brunswick. Thomas pre-registered for the show to receive a ballot in the mail, collected stamps from the tall five sponsoring exhibitors’ booths, and deposited his completed ballot in one of the ballot boxes at the show.

Thanks in addition to A.L.P.A. Equipment, Official Lanyard & Attendee Bag Sponsor, and HiTech Communications, Official Communication Provider.

Held every two years, the Atlantic Heavy Equipment Show will now begin planning its next edition for 2020. Next up is Expo Grands Travaux, April 27-18, 2016 at Olympic Stadium in Montreal, followed by TRUXPO, taking place May 11-12, 2016 in Abbotsford, B.C.

The Atlantic Heavy Equipment Show is owned and sponsored by the Atlantic Land Improvement Contractors Association (ALICA) and produced by Master Promotions Ltd.

The Atlantic Land Improvement Contractors Association (ALICA) supports the construction, agriculture and forestry industries by way of training, education and relevant industry discussion. ALICA is proud to give back to these thriving industries by sponsoring bursaries, scholarships and other initiatives, thus supporting the future of these sectors.

Master Promotions Ltd. has been producing trade shows, consumer shows and conferences in Canada since 1973. Managing in excess of twenty-five events annually, Master Promotions Ltd. is Canada’s largest independent trade and consumer event management company. For complete company information and event schedule, visit

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