CASE CE names new VP for North America

CASE Construction Equipment
March 27, 2018
By CASE Construction Equipment
Michel Marchand has been named the new vice-president for North America for Case CE.
Michel Marchand has been named the new vice-president for North America for Case CE. Photo: CASE Construction Equipment
March 27, 2018 - CASE Construction Equipment has named Michel Marchand as vice-president for North America, replacing Scott Harris who has taken a similar role at CASE IH. Marchand, who previously served as the regional sales director for Canada, will now oversee all CASE Construction operations in North America.

“He has both comprehensive knowledge of the construction equipment business and a passion for the CASE brand,” says Leandro Lecheta, chief operating officer — NAFTA, CNH Industrial. “Throughout his career, Michel has consistently developed strong partnerships with our dealers in order to maximize growth and seize all the opportunities that the market has to offer.”

“The CASE Construction brand is strong throughout North America, and we have a real opportunity now, with the advances made across the breadth of our product lines and the development of our dealer network, to make an even greater impact for our customers and compete in new ways across all markets,” says Marchand. “I am very proud to be a part of the future here at CASE.”   

Marchand left the automotive industry and first joined CASE as a business manager in 2009, and then took on the role of regional sales director in 2011. He is married to his wife, Sylvia, with whom he has two children — Luc and Anna.   

About CASE Construction Equipment
CASE Construction Equipment sells and supports a full line of construction equipment around the world, including the No. 1 backhoe loaders, excavators, motor graders, wheel loaders, vibratory compaction rollers, crawler dozers, skid steers, compact track loaders and rough-terrain forklifts. Through CASE dealers, customers have access to a true professional partner with world-class equipment and aftermarket support, industry-leading warranties and flexible financing. More information is available at www.CaseCE.com.

CASE Construction Equipment is a brand of CNH Industrial N.V., a World leader in Capital Goods listed on the New York Stock Exchange (NYSE: CNHI) and on the Mercato Telematico Azionario of the Borsa Italiana (MI: CNHI). More information about CNH Industrial can be found online at www.cnhind.com.

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