The Association of Equipment Manufacturers (AEM), the North American-based international trade group representing off-road equipment manufacturers and suppliers, unveiled a new brand identity to reflect how its more than 1,000 members build momentum for the industry.
“The launch of our new logo embodies the spirit of AEM to move the off-road equipment industry forward,” said Dennis Slater, president of AEM. “It reflects what we are doing at AEM in the thought-leadership space – with our Thinking Forward events and Annual Conference, as well as our advocacy, market information,shows and other services we offer our members.
“This logo represents a new era of how together we build momentum for equipment manufacturers and for society at large,” continued Slater. “We’re so proud of the work we do and this new brand identity represents the energy and change taking place in our industry through new technologies and opportunities.”
AEM staff is already hard at work to help members’ businesses win in the marketplace in 2019 through advocacy work, exhibitions, market intelligence, product groups, thought leadership, and more.
For the latest industry news and trends delivered to your inbox, subscribe to the AEM Industry Advisor at https://www.aem.org/subscribe. AEM is the North American-based international trade group representing off-road equipment manufacturers and suppliers, with more than 1,000 companies and more than 200 product lines in the agriculture and construction-related industry sectors worldwide. The equipment manufacturing industry supports 1.3 million jobs in the U.S., and 149,000 more in Canada. Equipment manufacturers also contribute $188 billion combined to the U.S. and Canadian economies. Learn more at www.aem.org.
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