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MOBA strengthens its stake in Novatron


April 24, 2014
By Rock to Road

April 24, 2014, Limburg, Germany – MOBA Mobile Automation AG
has acquired a further 24 percent stake in the Finish excavator system
manufacturer Novatron Oy and now holds 49 percent in total.

April 24, 2014, Limburg, Germany – MOBA Mobile Automation AG
has acquired a further 24 percent stake in the Finish excavator system
manufacturer Novatron Oy and now holds 49 percent in total.

 

”The steady market growth in Scandinavia, the successful
cooperation during the last three years and a close cooperation with OEM
customers,“ explained David Shelstad, MOBA’s vice president, as the main
reasons for MOBA’s decision to intensify the participation in Novatron. “By
reinforcing our partnership, MOBA and Novatron aim to create further synergies,
particularly in areas of technology and product development,” said Jukka
Tervahauta, managing director of Novatron Oy.

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In 2011, MOBA acquired an initial 25 percent stake in
Novatron and immediately integrated Novatron’s Xsite excavator systems into its
product portfolio. Both companies’ marketing cooperation will continue to
operate: MOBA, its subsidiaries and its international dealer network will
market Novatron excavator systems globally. Novatron Oy will continue to offer
excavator systems in Finland, Norway, and Sweden, and will market MOBA leveling
systems for graders, dozers, milling machines, pavers, and rollers in these
countries, working closely together with MOBA’s existing dealers.