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Mike Rodriguez names full-line Terex Roadbuilding western district Manager


February 21, 2012
By Aggregates & Roadbuilding

Mike RodriguezFeb. 21, 2012, Oklahoma City – To enhance customer and distributor
support, Terex Roadbuilding announces the appointment of Mike Rodriguez
as the full-line road building equipment district manager for the
western Canadian Provinces and Territories. Throughout his 20-year
career in the industry, Rodriguez has gained broad-based equipment
experience from positions ranging from service support and product
management to regional sales manager and national sales director.

Mike Rodriguez
Mike Rodriguez


Feb. 21, 2012, Oklahoma City – To enhance customer and distributor support, Terex Roadbuilding announces the appointment of Mike Rodriguez as the full-line road building equipment district manager for the western Canadian Provinces and Territories. Throughout his 20-year career in the industry, Rodriguez has gained broad-based equipment experience from positions ranging from service support and product management to regional sales manager and national sales director.

Rodriguez is now the single-source contact for customers and distributors for all Terex® road building equipment lines, making it easier and more efficient to do business with Terex Roadbuilding, thanks to new simplified sales and support processes for equipment manufactured in Canton, S.D., Fort Wayne, Ind., and Oklahoma City, Okla., USA.

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Rodriguez has equipment sales and support responsibilities for the Provinces of Manitoba, Saskatchewan, Alberta and British Columbia as well as the Northwest Territories, Nunavut and Yukon. His expansive background includes experience with crushing and screening equipment, cranes, concrete and asphalt equipment, and landfill compactors. For the past four years, Rodriguez has served as the western Canadian district manager for Terex Roadbuilding.

“Our district manager team is diverse and experienced with each member offering skill sets critical to the success of our customers, distributors and the Terex Roadbuilding line,” says David Rinas, director of sales and marketing for Terex Roadbuilding North America. “Mike brings to the team unique experience of wholesale distribution management as well as direct retail sales of large capital equipment, which is the right match to help our customers and distributors with equipment selection from the entire Terex Roadbuilding product line.”

Supplying the industry with a broad line of asphalt, concrete and landfill equipment, Terex Roadbuilding offers exclusive designs that allow operations to complete projects more efficiently and profitably. “We will continue with the same multichannel sales strategy for Terex
Roadbuilding equipment, and Mike will work to strengthen the distribution network within his territory for asphalt mobile equipment and concrete paving and production equipment to provide local sales and service support for our customers,” adds Rinas.

At the same time, Rodriguez will work directly with customers using Terex asphalt plant equipment, Terex Bid-Well pavers and Terex ready mix trucks. Rodriguez can be reached at 405-990-6866 (cell) or Mike.Rodriguez@Terex.com.

For more information on Terex Roadbuilding visit: www.terexrb.com.
For more information on Terex visit: www.terex.com.