Pits & Quarries
MDS International rebrands as MDS – A Terex Brand
March 21, 2022 By Rock to Road staff
MDS International is rebranding as MDS — A Terex Brand.
The brand update will be accompanied by a new logo that is in line with the new direction the company is going in.
As with all Terex Brands, history remains an important part of MDS. The colours used in the new logo represent Terex and the values represented by that part of MDS. The logo also showcases the brand’s heavy duty drums which is the unique feature of its products and what the company is known for.
“MDS is undergoing major positive changes following on from the acquisition by Terex in 2021,” the company said in a media release. “We have been making significant investment in our facilities and have added to our team to help us deliver aggressive production growth goals so that we can meet ever growing demand for MDS products. Alongside this, we have been expanding our distribution footprint to help position us for long term growth.”
RELATED: Terex MP acquires MDS, plans to keep it as a standalone brand
With ongoing changes, the company said now is the ideal time to launch its rebranding.
Since the company’s first mobile model was launched in 2015, the branding and livery has remained the same. The new livery will retain the previous colour while introducing a Terex grey, providing a modern, two tone effect as well as a consistent look across all our models.
As part of the rebrand, the company has also launched a new website, www.terex.com/mds, which is consistent with other Terex brands platforms.
“This is an exciting time for MDS and this rebranding allows to continue our upward trajectory,” the company said. “We hope this new look will help strengthen our brand awareness and our unique identity as the leading provider of heavy duty rock trommels.”
MDS designs and manufactures a range of Trommels, Apron Feeders and Conveyors at its two factories based in Ireland. Terex is a global manufacturer of aerial work platforms and materials processing machinery. Its products are manufactured in North America, Europe, Australia and Asia and sold worldwide.
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