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Manitou unveils its new business strategy


April 28, 2014
By Manitou Group

April 28, 2014, Ancenis, France – Michel Denis, President
& CEO, presented a new roadmap for the Manitou Group transforming the
company to take full advantage of opportunities for future success of the
Group.

April 28, 2014, Ancenis, France – Michel Denis, President
& CEO, presented a new roadmap for the Manitou Group transforming the
company to take full advantage of opportunities for future success of the
Group.

  

Michel Denis declared: "This strategy will firmly focus
on the value provided to our customers, while strengthening our leadership,
growth and profitability. The new organization will offer a positive operating
impact while benefiting our customers with a less complex as well as a more
responsive organization."

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The Group will be organized in three divisions, two product
divisions and a service division

· The MHA – Material Handling and Access product division
manages the French and Italian production sites manufacturing telehandlers,
rough-terrain and industrial forklifts, truck-mounted forklifts and aerial
working platforms. Its mission is to optimize the development and production of
these equipments branded Manitou.

· The CE – Compact Equipment product division optimizes the
development and production of skidsteer loaders, track loaders, articulated
loaders and telehandlers branded Gehl and Mustang.

· The S&S – Services & Solutions, Service division
includes service activities to support sales (financing approaches, warranty
contracts, maintenance contracts, full service, fleet management, etc.),
after-sales (parts, technical training, warranty management, fleet management,
etc.) and services to end users (geo-location, user training, advice, etc.). The
mission of the division is to develop service offers to meet the needs of each
of our customers in our value chain and to increase resilient sales revenue for
the Group.

 

The three divisions design and assemble products and
services, which are distributed by the Sales and Marketing organization to
dealers and key accounts in 120 countries. The new business strategy will be
deployed by products, regions, and by integrating service offerings.

The new organization project presented to the Works Council
will be implemented beginning of July and over 10 months deployment process.

 

The strategic objectives, the tactical approach and the
operational plan will be presented in more detail way at the annual General
Meeting scheduled on June 5, 2014.