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Lafarge Canada launches new logo


April 15, 2013
By Aggregates and Roadbuilding

April 15, 2013 – Lafarge
Canada Inc. announced the launch of its new logo that reads, “Lafarge – Building Better Cities”. The new logo will be applied to all
internal and external marketing and communications materials across Canada.


lafargeLafarge
Canada Inc. announced today the launch of its new, modernized logo with the addition
of the words “Building Better Cities”. The new logo will be applied to all
internal and external marketing and communications materials across Canada.



“Building
Better Cities also speaks to our Sustainability Ambitions for 2020. Our manner
of operating with the environment as a priority and giving back to the
communities where we operate also create better places to live, work, and raise
a family,” said Bob Cartmel, Eastern Canada president and CEO.

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Lafarge
Canada contributes towards developing cities and communities with a wide range
of products, services and construction solutions in a number of key areas:

  • Durable
    cities and communities, focusing on construction by taking full account of
    environmental concerns, particularly the energy efficiency of buildings and the
    reduction of CO2 emissions

  • Connected
    cities and communities by supporting the development of all infrastructures –
    roads, airports, stations, bridges, and tunnels.

  • Beautiful
    cities and communities through the combination of innovation, performance and
    architectural ideas to create visually bold solutions.

  • More
    affordable housing in large and small communities.

  • Playing a
    key role in the construction of vertical buildings, which help reduce urban
    sprawl.