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IROCK appoints new director of product development and applications

September 1, 2020  By IROCK

Paul McCaffrey.

Valley View, Ohio – IROCK Crushers, manufacturer of mobile and portable crushing plants, screening plants and conveying equipment, appointed Paul McCaffrey as director of product development and applications.

“Paul brings IROCK a wealth of experience in application, design and operational practices within materials processing equipment. With his engineering background and boots on the ground approach, he has demonstrated a track record of creating tremendous value to customers and distributors. Aside from being the right fit culturally, we are elated to have Paul join the IROCK Leadership Team to help usher in this new era of innovation and optimization for the product line,” said Chris Larson, general manager, IROCK Crushers.

McCaffrey comes to IROCK with over 15 years of product development, sales, service and technical support experience within the crushing and screening industry. A familial upbringing in automotive repair fostered his resourcefulness and affinity for mechanical assemblies; leading McCaffrey to pursue a Mechanical Engineering degree from the University of Ulster. An extensive career path within the Terex Materials Processing division provided a platform for McCaffrey to excel and develop a reputation among customers and distributors as a subject matter expert in application and operational practices. Most recently, he was technical support and service manager at Terex Finlay. Prior to that, Paul was a territory sales representative for Powerscreen.

McCaffrey will be accountable for leading the overall design development, optimization and performance of the IROCK product line. With his extensive product knowledge, McCaffrey will further bolster IROCK’s expertise in crushing, screening and conveying both internally and externally. He will be tasked to provide technical solutions that enhance overall customer service, satisfaction and dealer profitability.


“I couldn’t be happier to join the IROCK team. I really enjoy this industry and working with the customers and dealers on their specific crushing and screening applications. I’m looking forward to further enhancing the IROCK product lineup, launching innovative new products and having a hand in the overall growth and profitability of the company,” says McCaffrey.

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