Rock to Road

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inthinc focuses on driver behavior to improve fleet safety


July 31, 2012
By Andrew

JULY 31,
2012, Salt Lake City, UT –
 inthinc
Technology Solutions Inc.
, a global company centered on telematicsfleet
solutions
 and driver safety solutions,
leads the telematics industry in changing and managing driver behavior.

JULY 31,
2012, Salt Lake City, UT –
 inthinc
Technology Solutions Inc.
, a global company centered on telematicsfleet
solutions
 and driver safety solutions,
leads the telematics industry in changing and managing driver behavior. A study by
the National Highway Traffic Safety Administration (NHTSA) found
that driver behavior contributed to over 90 percent of crashes. While
many fleets still approach safety with a series of policies and reactive
measures, inthinc's proactive solution verbally coaches drivers in
real-time to form safer driving habits.

On average, inthinc has
shown to reduce speeding by 86 percent, aggressive driving by 89 percent,
crashes by 90 percent and improve seat belt use by 88 percent according to
statistics provided by the company. In addition, inthinc addresses drivers'
impact on the environment by reducing idle time by 53 percent and carbon emissions
by 30 percent on average according to the information the company provided.

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Blood Systems,
one of the largest blood service providers in the nation, uses inthinc to
reduce risky driving behavior across its fleet of corporate vehicles.

"We had been looking for a system that would
help improve fleet management and vehicle safety," said Shane Whitten,
corporate safety and fleet manager at Blood Systems. "Following a
successful experience in one region, we decided to roll out inthinc to our
entire fleet. We are looking forward to driving down costs and increasing
safety even further."

inthinc is the only technology that uses in-cab verbal
coaching
 to notify drivers of exactly what they need to do to correct
their actions. Verbal notifications are triggered when drivers exhibit unsafe
behavior such as, speeding, aggressive turning, hard braking and accelerating,
or not wearing a seatbelt. The technology keeps drivers informed in
real-time-giving them a grace period to correct their behavior before logging a
violation in the web-based management portal- constantly improving driving
habits and performance.

"Creating policies does not equate to
affecting change; policies cannot stand alone," said Bruce Huber, inthinc
Vice President of Safety Services. "Giving drivers direct feedback in
real-time has proven to be far more successful. This gives poor or mediocre
drivers the opportunity to improve their driving by allowing a grace period to
fix their actions. It takes time and resources to hire new drivers; it is much
easier and more effective to take the drivers you have invested in and coach
them to improve their driving habits."