Teaser: Volvo Trucks and 3-year-old Joel are about to set a Guinness World Record

Volvo Trucks
July 05, 2017
By Volvo Trucks
July 5, 2017 - Over the past years, Volvo Trucks has gained global attention for their films spread through social media. In a series of spectacular live tests, the global truck company has displayed their class-leading products and features in breathtaking stunts. And on Tuesday, it’s time to write the next chapter.

In a teaser film, the truck company shows a short glimpse of 3-year-old Joel after setting a new world record together with Volvo Trucks North America and Guinness World Records. In the full film, released on Tuesday, July 11 at 09:30 a.m. EST, we follow the attempt all the way until the finishing ceremony where the official adjudicator hands over the Guinness World Records diploma.

”Volvo trucks are put to the test every day, stretching boundaries when it comes to fuel efficiency, driver productivity, safety and uptime. We wanted to find out if we could break new ground by setting a formal world record as well, and we’re happy that Joel wanted to help out,” says Magnus Koeck, vice-president of marketing and brand management at Volvo Trucks North America.

The film will launch on Volvo Trucks North Americas YouTube and Facebook social platforms, as well as their website volvotrucks.us.

Add comment

Security code

Subscription Centre

New Subscription
Already a Subscriber
Customer Service
View Digital Magazine Renew

Most Popular

Latest Events

2019 OSSGA Conference & AGM
February 20-21, 2019
2019 OGRA Conference
February 24-27, 2019
March 5, 2019
Quarry Tech
March 6, 2019
bauma 2019
April 8-14, 2019

We are using cookies to give you the best experience on our website. By continuing to use the site, you agree to the use of cookies. To find out more, read our Privacy Policy.