CarriersEdge hosting online driver training ROI webinar
July 5, 2017 - CarriersEdge, a leading provider of online driver training for the trucking industry, is hosting an “ROI” webinar at 1 p.m. EST on July 11. The hour-long program, which includes the opportunity for audience questions, can help fleets determine if an online training program is a right fit for the company.
According to Mark Murrell, vice-president of sales and marketing for CarriersEdge, the webinar will provide information to help determine a fleet’s current training costs; describe what increased driver online training can and can’t do; and discuss what results should be expected if training is bolstered.
“Decisions in the trucking industry are based on ROI, and fleets should know the cost of training, along with its payback,” said Murrell. “There are many variables, and in our webinar we break those out so fleets can make measured decisions. If you're implementing (or considering) online training, you should have a business case that shows the investment will pay off. It's rarely as simple as looking at crash or violation costs, so where do you start? That’s where our webinar comes in.”
Murrell said it’s easy for the true cost of training to escape calculations. “In the session, we will provide formulas for calculating the cost of current activities – like driver meetings and classroom training. And we help identify and capture indirect costs such as salary and overhead, plus we’ll show a formula so a fleet can determine a daily equivalent to use as a foundation for costing.”
Another section looks at assessing online training to see if it can provide a benefit.
“We help fleets understand what can and what can’t be influenced through this training method, and we break out performance metrics that have the potential to be improved upon in added training,” said Murrell.
Lastly, the seminar looks at soft and hard benefits of online training, the timeline for results, and how to calculate a final ROI.
CarriersEdge is a leading provider of online driver training for the trucking industry. With a comprehensive library of safety and compliance courses, supported by advanced management and reporting functions, CarriersEdge helps hundreds of fleets train their drivers without sacrificing miles or requiring people to come in on weekends. CarriersEdge is also the creator of the Best Fleets to Drive For program, an annual evaluation of the best workplaces in the North American trucking industry, produced in partnership with Truckload Carriers Association.
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