Rock to Road

Doosan to introduce new global brand, logo at CONEXPO

December 14, 2022  By  Don Horne

Doosan Infracore North America will introduce the company’s new global brand and logo, as well as several new products at CONEXPO-CON/AGG 2023, March 14 – 18, in Las Vegas, Nev.

According to a press release from Doosan, the company’s new name and logo will integrate “new brand values and its commitment to creating the smart construction solutions of tomorrow.” Visitors to the exhibit at CONEXPO will be able to hear the story of why the new name was chosen and see what’s next for the company.

“Fans of our current offerings will be delighted that the equipment will remain unchanged and continue to deliver the powerful, reliable solutions admired worldwide,” says Alice Banach, senior marketing manager, Doosan Infracore North America.

The Doosan exhibit in the outdoor Festival Grounds area will showcase a sampling of the company’s construction equipment, featuring the Transparent Bucket for Doosan wheel loaders, a battery-powered engine and several new machines, including the company’s dozer line.


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