Rock to Road

Doosan rebrands as DEVELON

January 19, 2023  By  Don Horne

The familiar brand of orange construction equipment known as Doosan will now be called DEVELON.

Work began to identify a new brand name to replace Doosan following the August 2021 sale of Doosan Infracore to HD Hyundai (formerly Hyundai Heavy Industries Holdings Co. HHIH). The name DEVELON was chosen to convey the company’s drive to develop onward to bring innovative solutions to the construction equipment industry through technological transformation and the development of exceptional equipment and services.

See related article, Doosan to introduce new logo at CONEXPO.

“We believe the new DEVELON brand will help us build on the success we’ve had in North America over the past 30 years and throughout the world for more than 80 years,” said Todd Roecker, vice president of growth initiatives.


DEVELON will continue to focus on manufacturing construction equipment to build critical infrastructure “for the betterment of communities and societies in North America and beyond,” states the company.

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