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DEVELON to share vision for the future with February 27 video

Following last month’s announcement about the company’s new brand and shared visions for the North America market moving forward, DEVELON (formerly Doosan construction equipment) will provide further details in a new video.

The video will go live on February 27 on the DEVELON North American YouTube® channel.

“The video will communicate the timeline and heritage associated with the former brand, as well as highlight the brand’s new vision and generate awareness for DEVELON,” says Todd Roecker, vice president of growth initiatives in North America. “We are building momentum for the new brand as we work toward the full public launch at CONEXPO.”

The video will open with information on the company’s long history in the construction industry and will transition into an interview with the CEO of Hyundai Doosan Infracore, Young-cheul Cho. Cho will speak on the reasoning behind the new brand name and introduce the vision and purpose of the brand.

“When coming up with a new name, we had many ideas that could represent our brand’s direction and value,” says Cho. “That is why we came up with the combination of the two words ‘Develop’ and ‘Onwards.’ We believe these words show the brand’s purpose to advance the development of our world with new products and solutions”.

The CEO of Hyundai Doosan Infracore, Seung Hyun Oh, will also be featured in the video and aims to assure DEVELON customers of the company’s continuous commitment to satisfaction and innovative solutions.

“I have witnessed all the changes our company has gone through,” says Oh. “From Daewoo to Doosan, and now DEVELON, even though the brand name changes, I can proudly say that our core value, to satisfy the needs of customers through endless product and technological innovation, hasn’t changed.”