Rock to Road

News
BMG changes name to reflect growth in business


November 9, 2012
By Aggregates and Roadbuilding

November 9, 2012, Fort Wayne, Ind.Formally known as the Barlow Marketing
Group or BMG, the Midwestern U.S.-based sales development, marketing and
research firm has officially shifted its name to Barlow Strategic Sales &
Marketing (Barlow) to more accurately reflect its unique set of seven
interconnected services.

November 9, 2012, Fort Wayne, Ind.Formally known as the Barlow Marketing
Group or BMG, the Midwestern U.S.-based sales development, marketing and
research firm has officially shifted its name to Barlow Strategic Sales &
Marketing (Barlow) to more accurately reflect its unique set of seven
interconnected services (Strategic Direction, Sales Development, Channel
Management, Marketing, Research, Sustainability and International Expansion)
within the construction, infrastructure, mining, aggregate, environmental and
recycle equipment markets. These services can be employed in any combination at
any time throughout a focused project or on an ongoing basis. Barlow’s one-team,
hands-on execution approach leads to success faster and for less cost since
clients educate and manage one cross-functional team versus several
single-focused external resources. 

 

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By request and with support from
its clients, Barlow started building its business model in 1991 and has since worked
for more than 80 manufacturers, technology firms and associations serving
various domestic and international general construction and vertical equipment
markets. These companies have called upon Barlow to help penetrate existing and
new markets domestically and internationally, evaluate and develop new product,
build and strengthen sales channels, conduct “street-level” research, expand
and execute timely sales strategies and tactics and fully support these efforts
with targeted marketing and promotion.

 

The company prides itself on being
connected with the industries it serves through hands-on involvement with
clients and daily contact with producers, contractors, government agencies and
other industry professionals. In addition, it continues to actively participate
in numerous industry events and trade shows throughout the world and is a
long-time member and active supporter of AEM; the National Stone, Sand &
Gravel Association (NSSGA); and the U.S. Green Building Council (USGBC).