Rock to Road

Bauma 2010 marks “industry turnaround”

April 29, 2010  By  Andy Bateman

April 29, 2010 – In its closing report on bauma 2010, show organizer Messe München
International (MMI) described bauma 2010 as a “turnaround in the international
construction machinery industry, ushering in the hoped-for change in sentiment.”

MMI noted that visitor quality was good, despite fewer visitors from
overseas due to the Icelandic volcano’s impact on air travel. Bauma 2010 had record
exhibition space and record number of exhibitors
with 0ver 415,000 visitors from more than 200 countries  

mood in the industry shows that in Europe the
bottom of the cycle is now behind us. Confidence has returned. Of course at the
start of the fair the exhibitors felt the lack of many customers from Asia and America – but in
the second half of bauma, this improved considerably. Messe München´s crisis
management in the days impacted by volcanic ash was outstanding." This is
how Ralf Wezel, Secretary-General of CECE, the Committee for European
Construction Equipment, summed up this year´s bauma. In doing so, he confirmed
the expectations of the sector as outlined by Dr Christof Kemmann, Chairman of
the VDMA Construction Equipment and Building Materials Machinery Industry
Association, at the Main Press Conference for bauma 2010 on the first day of
the fair.
Although the ban on air travel in Europe
prevented visitors and in the end around 50 exhibitors from overseas from
coming to the fair, the mood at the venue among the approximately 3,150
registered exhibitors from 53 countries was good by the close of the fair.
Already by the mid-way point of the fair a number of exhibitors were reporting
more sales than they had expected. "The good old times are coming back:
the figures for sales taken at the fair far exceed our expectations. We reckon
we will be able to match the volume we took at the record bauma in 2007. This
is a clear signal that at Zeppelin-Cat, too, business is moving forward again
after the difficult year of 2009," confirmed Michael Heidemann, Managing
Director of Zeppelin and CEO of Zeppelin Baumaschinen GmbH, Germany.

Michikazu Okada, Vice-President of Hitachi Sumitomo Heavy Industries
Construction Crane Co., Ltd., Japan:
" We had a lot of new business opportunities some of which already
resulted in unexpected conclusions of sale."
The representative survey of exhibitors conducted by TNS Infratest shows that
bauma 2010, as the leading world fair, is marking a change in mood following a
year of crisis in 2009, and that this change is being felt in many
international markets, with few exceptions. Almost half the exhibitors are
expecting the economic situation to improve.
Even before the fair started, it was evident that worldwide the sector had high
hopes of the leading world fair in Munich: with 555,000 square metres of space,
all fully booked, and 60 percent of the exhibitors coming from outside Germany,
the fair registered new all-time highs for the overall number of exhibitors,
international participation and space booked. From China,
India and Turkey in
particular exhibitor numbers were up strongly on the previous event.
"bauma is the Mecca
for construction equipment. Though the volcano shaded Europe
it is fascinating to see so many visitors from all over the world here,"
said Cuneyt Divris, President of the Imder, Construction Equipment Distributors
& Manufacturers Association of Turkey.
Nevertheless, the general economic situation ahead of bauma and the unexpected
ban on air travel at the start of the fair did impact on the final figures for
visitor numbers: Over 415,000 visitors from more than 200 countries attended
bauma 2010. In comparison to bauma 2007, this was 17 percent fewer. 65 percent
of the visitors came from Germany,
35 percent travelled from countries outside Germany.


the many emergency measures implemented by Messe München, in cooperation with
its employees in Munich and the international sales and association partners,
in the second half of the running time – which sees more visitors – not all of
the expected visitors from Asia, India and America were able to get to the
leading world fair bauma in Munich. However, because of the turnaround which
bauma 2010 has ushered in for the sector worldwide, we are looking forward
optimistically to the already fully booked bauma China 2010 in Shanghai. Interest in the new event bC India
2011 in Mumbai, too, has led to a considerable expansion in the space
originally earmarked for the event. For many of the key players who were
represented at the leading world fair bauma, these events will offer international
platforms in the two growth markets of China and India, and thus appeal also to
the trade visitors who this time were not able to come to Munich," said
Klaus Dittrich, Chairman & CEO of Messe München GmbH.
bauma 2010 has once gain lived up to its reputation as the world´s leading
trade fair for the sector, in presenting a wealth of innovations: "Never
before have there been so many innovations on display in terms of
sustainability and environmental and human protection. Despite the economic
crisis and the ash cloud, bauma remains the uncontested Number One,"
confirmed Dr Reinhold Festge, Managing Partner, Haver & Boecker, Germany.

Some of the events in the bauma Forum, which particularly in the first two days
of bauma 2010 had included many specials about the partner country of India, had to
be cancelled or re-staffed. 44 lectures and events were able to take place as
scheduled from the third day onwards. The country specials in the bauma Forum
are organised in cooperation with the VDMA e.V., Germany´s engineering
federation, which is the conceptual sponsor of bauma.
The 30th bauma, International Trade Fair for Construction Machinery, Building
Material Machines, Mining Machines, Construction Vehicles and Construction
Equipment, will take place as planned in three years time, from 15 to 21 April
2013 in Munich. 

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