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AEM names new CONEXPO-CON/AGG show director


July 2, 2014
By AEM

July 2, 2014, Milwaukee, Wis. – The Association of Equipment
Manufacturers (AEM) announces a new CONEXPO-CON/AGG staff show director and
related updates, as it promotes from within a strong staff for its roster of
industry-leading trade exhibitions.

July 2, 2014, Milwaukee, Wis. – The Association of Equipment
Manufacturers (AEM) announces a new CONEXPO-CON/AGG staff show director and
related updates, as it promotes from within a strong staff for its roster of
industry-leading trade exhibitions.

 

Sara Truesdale Mooney has been named CONEXPO-CON/AGG show
director, managing AEM’s flagship exposition. Mooney is AEM senior director
exhibitions and strategy; she also serves as show director for ICUEE-The Demo
Expo and as exhibitions lead for AEM’s agriculture sector.

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Mooney takes over day-to-day CONEXPO-CON/AGG planning
responsibilities from Megan Tanel, AEM vice president exhibition & events,
as Tanel focuses on expanded strategy and planning duties for the association’s
growing portfolio of trade shows, meetings and events. Tanel is also a member
of the AEM senior management team and is 2015 chair of the IAEE International
Association of Exhibitions and Events.

 

Melissa Magestro has assumed lead staff liaison
responsibilities for AEM’s international exhibitions, including CONEXPO Latin
America, which launches in 2015 in Santiago, Chile. Magestro is AEM senior
director exhibitions and heads up AEM exhibit and sponsorship sales; she also
serves as IFPE show director.

 

In addition to CONEXPO Latin America, AEM’s international
show presence includes bC India and bauma CONEXPO Africa.

 

And, Rich Prausa continues to serve as AEM staff lead and
show manager for World of Asphalt Show & Conference and AGG1 Aggregates
Academy & Expo while realigning his role within the association’s events
services department to take on more responsibilities. He is AEM event services
manager. 

 

“One of the ways we develop staff depth is through
opportunities for career advancement throughout AEM and an emphasis on staff
training,” stated Tanel. “The result is a staff that develops a strong
knowledge base of our members’ industries to better serve member interests. And
many of our events staff are recognized as subject matter experts, offering
best-practices insights at exhibition industry educational events.

 

AEM organizes trade shows as well as meetings and events as
a key business-development service for association members and the off-road
equipment industry. AEM shows are industry-run in which participants have a
voice in show planning, industry partnerships enhance value, costs are
carefully monitored and revenues go back into industry services.