LafargeHolcim rebrands as Holcim US
By Don Horne
LafargeHolcim in the United States unveiled its new identity as Holcim US, uniting legacy brands and strengthening the company’s purpose to build progress for people and the planet across the nation.
The transition to Holcim, the first for Holcim Group, is a significant milestone and will play an essential role in accelerating our world’s transition to a net zero and inclusive future.
“The Holcim US identity is inspired by our talented people, rich culture and commitment to building a sustainable future,” said Jay Moreau, CEO of Holcim US Aggregates & Construction Materials. “We’re coming together as one team to accomplish ambitious goals in sustainability and innovation, and to deliver on the value proposition for us and our stakeholders.”
Holcim US is the leading building materials provider in the country, partnering with engineers, architects and customers to develop durable, low-carbon approaches to construction projects. The company operates in 43 states and offers a range of innovative cement, concrete, aggregates and asphalt products and services through some of the country’s most trusted brands including Lafarge, Holcim, Aggregate Industries and Lattimore Materials. With Holcim transitioning in the US, legacy market brands will enjoy a greater sense of unity and identity in their markets.
“As Holcim US, we now share a common purpose and vision that draws on the Group’s rich 200-year heritage of building progress,” said Toufic Tabbara, Interim CEO, US Cement, and North America Region Head at Holcim. “As the company transforms to become the global leader in innovative and sustainable building solutions, our US organization becomes even more closely linked to the leadership position that Holcim Group has been building globally.”
In July 2021, Holcim US parent company, Holcim Group, Ltd. first launched its new identity that stands for making cities greener; empowering society with smarter infrastructure; improving living standards for all; and building more with less. Becoming a net zero company, Holcim puts sustainability at the core of its strategy and drives the circular economy, as a world leader in recycling.