January 26, 2017 – EDGE Innovate launched a new updated website which provides a clean, modern and simple layout with an intuitive navigation system. The new website has a fresh, modern look and feel which works seamlessly across a range of platforms. The new site represents a significant modern redesign of their website and provides more comprehensive pathways for direct users to the right products through three main funnels – by industry, by function and by application.
With 24 different products making up the EDGE product line-up; products have now been categorized into five specific functions; Shred, Screen, Separate, Stack and Size. This new function enables customers to quickly navigate the site to find relevant product information and select the correct product that fits with their desired need and application.
“With the implementation of an aggressive product development programme, the family of products on offer from EDGE Innovate has continually grown from its inception in 2008,” said Adrian Donnelly, EDGE Innovate marketing manager. “The old site did not give visitors a true representation of that growth. We wanted the new site, not only to provide visitors some context of the development of the EDGE brand and its success to date, but to also provide a true illustration of the product portfolio available and to showcase its wide range of applications and industries that EDGE products can be seen benefiting.”
The new site has brought together; product descriptions and specifications, media, company history and available opportunities that make the new site more valuable to partners, customers, the media, job seekers and other interested parties. There is a stronger emphasis on working images and video footage across the site along with an all new media section, which brings together our latest blogs, upcoming events, brochures and case studies from EDGE customers throughout the world; all of which can be filtered by date, machine type or application.
About EDGE Innovate
EDGE Innovate is a leading manufacturer of material handling and recycling equipment that can be seen working in quarrys, mines, port and terminals, organic recycling facilities, waste to energy plants and municipal refuse facilities throughout the globe. EDGE Innovate’s products focus on providing reliable, durable and costing saving solutions with a portfolio consisting of mobile and tracked stockpilers and feeders, portable trommels, slow speed waste shredders, picking stations, material classifiers, roll-sizers and truck off-loaders. All of which; allow customers to shred, screen, separate, stockpile and size a vast array of materials. More information can be found at www.edgeinnovate.com.
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